How Are You Different From Other Job Candidates?

How much have you really thought about your ? If you are currently looking for a new job, you are very well aware that the number of people looking for jobs outnumbers the jobs that are now available. 
If you happen to be one of those job seekers, you realize that you are competing against the odds.

The question is:

“How can you make yourself stand out when there are so many other candidates pursuing the same job?”

The answer is personal branding by focusing on what makes you unique.

1. The first step is to identify your five strengths.

These strengths are the areas where you do very well.

This may take some thought on your part. What are your strengths? Think about previous performance appraisals – what was said or written about you? What would your co-workers or ex-bosses say about you?

2. The next step  is to look at the job postings and ads.

In fact, look at several job postings that would be of interest to you. Your goal is to find key words and phrases. For this exercise, don’t limit yourself to geographical location. Look at jobs of interest located anywhere. 

When you have several postings, read each word and sentence carefully, taking notes as you do. What are they looking for? What words appear consistently in almost every posting?

3. Your last step is to add your personal branding (i.e. your uniqueness) to the “What I have to offer” list.

Some postings will list additional skills required, which make it easier for you to see what is important to them.

It will be necessary to demonstrate your personal branding and that you have what it takes, and then some, to be unique in this market.

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