13 Ways To Know If Your LinkedIn Summary Is A Winner Or A Snoozer

First impressions have gone digital. People are learning about you online before they ever shake your hand. The second they know they are going to meet you or have a call with you, they’re going to type your name into Google. This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great.

The best place to do this is in LinkedIn. It’s often the first place people go when they want to learn about you. Those who start their digi-sleuthing with Google will likely end up at your LinkedIn profile because it typically shows up at the top of your results. Once they click on your LinkedIn page, your summary is the most prominent zone. It’s the ultimate place to showcase your story.But how do you know that it’s stellar? Does it tell an authentic and compelling story? Is it a jolt of caffeine or a serious sedative?

  1. Does the opening sentence, phrase or headline make you want to read more?
  2. Is your profile authentic – accurate, real and precise? Does it help you stand out from your peers?
  3. Is it relevant – addressing the needs of the people you are trying to attract?
  4. Is it compelling? Does it provide interesting facts, figures and statements that make the reader want to get to know you?
  5. Does it contain a mix of 70-80% professional content and 20-30% personal information (like your passions, interests, hobbies and life experiences)?
  6. Does it tell people how you add value, going beyond simply listing what you have done?
  7. Does it exude your personal brand attributes – those personality characteristics that make you YOU?
  8. Is it pleasing to look at? Did you create enough white space to break up the paragraphs?
  9. Did you write impactful headlines for different content blocks?
  10. Do you include some validation (things like “People say I’m…” or a favorite quote or “The Association of XXX awarded me…”)?
  11. Is it well-written and carefully proofed, with polished grammar, spelling and punctuation?
  12. Does it include all the keywords for which you want to be known? This is vital for optimizing online searching.
  13. Do you augment your summary with images, videos, presentations and documents that bring your message to life? LinkedIn allows you to upload multimedia “evidence” that sits right below your summary.
A personalized LinkedIn profile is a great complement to a well-written resume. If your goal is to stand out a bit, catch the attention of a recruiter or to just send a clearer message about what you do, a great move is to update your LinkedIn Summary.

Published from www.forbes.com

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